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Advertising & Brand Support 

As America’s fastest-growing gasoline brand, Valero has gained national prominence coast-to-coast. To support this growth, Valero promotes the brand through multiple strategies that reach key gasoline consumers.

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Advertising & Brand Support
POS Purchase Program
Valero Brand Requirements
Getting Started with Valero
Credit Card Program
Network Connectivity
Conversion Program
Brand Support Creating and Supporting a Strong Brand

Valero’s branded campaign focuses on national television networks, sports sponsorships, a new Hispanic advertising initiative and local advertising – all positioning Valero as a fresh new brand "all across America."

Commercials on National and Cable TV
  • ESPN/ESPN2 Networks allows Valero to to reach consumers all across the nation during the summer driving season.  Focusing our advertising during baseball and Sports Center.
  • Fox Sports Network allows Valero to advertise within the key regional HOME TEAM games (Pro and/or collegiate) when viewership is at its highest.
  • Local News affiliates provide a loyal audience in the most credible environment giving Valero the ability to target brand-loyal consumers.
  • All-new Hispanic Radio will be introduced in local markets where the Spanish dominant population is large enough to warrant Spanish media.
Valero Commercial
Sponsorships High-Visibility Sponsorships
  • The Valero Texas Open, one of the PGA TOUR's top tournaments in charitable giving, now is part of the FedEx Cup and airs in April on CBS.
  • The Valero Alamo Bowl, a popular college football bowl game, consistently earns top viewership on ESPN.
Local Advertising
  • Valero provides point-of-sale signage to distributors to further communicate the "All-American" brand.
  • Site-level advertising support encompasses diverse local media options.
  • Radio and TV support are available to marketers who wish to extend advertising messages to local airwaves.
Valero Branded Location
Start-up kits New Store Opening Support
  • Cost-free materials are provided to help locations make a smooth transition to the Valero brand family, including credit-card startup kits and "Coming Soon" and grand-opening kits.
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Branded Sales Representatives
Customer Service
Send Email(877) 825-7225