In addition to Valero’s broad-based advertising support, the company provides marketers a wide assortment of cost-free materials to help locations make a smooth transition to the Valero family of brands.
Valero pays for the transformation. All branded locations (including Shamrock and Beacon) receive startup kits to promote conversions and allow for convenient operation on day one.
At the start of the conversion process, Valero-branded sites receive a kit containing pump toppers and window and wall signs informing customers that the Valero brand will be coming soon to the location. Pamphlets are included that can be passed along to consumers providing a brief overview of Valero, the brand and the company. Credit card marketing materials such as POP, invitations to apply with holders and credit card decals for pumps (showing the accepted cards) are other key components of the kit.