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Advertising & Brand Support 

As America’s largest refiner and fastest-growing gasoline brand, Valero has gained national prominence coast-to-coast. To support this growth, Valero promotes the brand through multiple strategies that reach key gasoline consumers.

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Advertising & Brand Support
POS Purchase Program
Valero Brand Requirements
Getting Started with Valero
Credit Card Program
Network Connectivity
Conversion Program
Creating and Supporting a Strong Brand

Valero’s branded campaign focuses on national television networks, sports sponsorships, and regional and local advertising – all positioning Valero as an American brand that is "Keeping America Moving."

Commercials on National and Cable TV
  • ABC/ESPN/ESPN2 Networks allows Valero to reach consumers all across the nation focusing our advertising during the NASCAR Sprint Series.
  • Outdoor Channel and MLB Network allows Valero to advertise to an important segment of fuel consumers during peak driving seasons.
  • Local News and Sports affiliates provide a loyal audience in the most credible environments giving Valero the ability to target brand-loyal consumers.
  • Outdoor boards are used in various markets to drive traffic to nearby stores.
  • Social Media is a viable means of communication with our consumers and allows us to share promotional efforts in a highly efficient manner. You can find Valero at facebook.com/valeroenergy
Valero Commercial
Sponsorships High-Visibility Sponsorships
  • The Valero Texas Open, the PGA TOUR's top tournament in charitable giving, now is part of the FedEx Cup and airs in March on NBC.
  • The Valero Alamo Bowl, a popular college football bowl game, consistently earns top viewership on ESPN.
Local Advertising
  • Valeo provides point-of-sale signage to distributors to further support the Valero brand and various promotions throughout the year
  • Site-level advertising support encompasses diverse local media options.
  • Radio and TV support are available to marketers who wish to extend advertising messages to local airwaves.
Start-up kits New Store Opening Support
  • Cost-free materials are provided to help locations make a smooth transition to the Valero brand family, including credit-card startup kits and "Coming Soon" and grand-opening kits.
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Branded Sales Representatives
Customer Service
Send Email(877) 825-7225