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Branded Distributors & Dealers 
The strength of the Valero brand combined with unparalleled support and service make it easy for you to attract and market to your customers.
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Advertising & Brand Support
POS Purchase Program
Valero Brand Requirements
Getting Started with Valero
Credit Card Program
Network Connectivity
Conversion Program
Brand News
Valero Brand News
Inside This Issue:
Valero Texas Open and Benefit for Children
Valero Corporate News
Distributor Spotlight
Benefits of the Valero Brand
  • Fresh new high-quality brand image
  • Part of a growing national network of stores
  • Brand conversion paid by Valero for qualifying sites
  • Secure supply of TOP TIER certified fuels with competitive pricing
  • Participation in Valero’s POS Purchase Program
  • Choice of Valero’s Satellite or V-Link Network Connectivity systems
  • Participation in Valero’s Commercial and Fleet Services programs
  • Value-added programs
Visibility Through Advertising
  • High-visibility advertising including targeted cable and broadcast TV, radio, Internet, sponsorships and outdoor
  • Coordinated brand/image materials
  • "Coming Soon" and "Grand Opening" support
  • Brand recognition through name events like the Valero Texas Open and the Valero Alamo Bowl
Commercial Stills
Valero's proprietary credit card Top Credit Card Program Benefits
  • Acceptance of Valero’s proprietary credit card and gift card as well as bank and travel cards
  • Personalized 24-hour support from Valero’s own Payment Service Center
  • Credit card marketing support, including promotions, POP signage and other features
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Contact Branded Wholesale
Branded Sales Representatives
Customer Service
Send Email(877) 825-7225
Also on
Our Business
Learn about Valero, its background, history and values.
Find out about Valero's commitment to communities.
Valero Texas Open
Learn about the PGA Tour's top fundraising tournament, now part of the FedEx Cup competition.
Benefit for Children Classic
See how you can be part of this annual golf tournament that raises millions for children's charities.
Valero Alamo Bowl
Be a part of Big 10 and Big 12 college football in this Valero-sponsored event.
Valero Specialty Store
Show your brand loyalty; buy Valero brand cups, mugs and other items.