Valero Retail Holdings Inc. announced that its Corner Store locations are now in the world of social media communication. The first splash was created with the website CornerStore4U.com. This launch enabled more than 100,000 consumers to participate in the FREE Music and Movies promotion during the summer. Next, through text and e-mail opt-ins, consumers were given exclusive offers. And now, Corner Store information is only a mobile app download away! Get just-in-time fuel prices, find your closest Corner Store, check on deals and share your thoughts – all done through the Corner Store mobile app available at CornerStore4U.com.
“This gives us more flexibility in marketing and the ability to engage with our loyal customers,” said Hal Adams, Valero’s Vice President-Retail Merchandising. “It is one of our key strategic plans for marketing.”
Corner Store partnered with OpenStore® by GasBuddy to create the different social media platforms. “Corner Store continues to be an industry leader by making smart advances and building strong connections with customers via social media and mobile technology. The possibilities are endless,” said Jason Toews, CEO of GasBuddy.
Valero Energy Corporation, through its subsidiaries, is an international manufacturer and marketer of transportation fuels, other petrochemical products and power. Valero subsidiaries employ approximately 22,000 people, and assets include 16 petroleum refineries with a combined throughput capacity of approximately 3 million barrels per day, 10 ethanol plants with a combined production capacity of 1.2 billion gallons per year, and a 50-megawatt wind farm. Approximately 6,800 retail and branded wholesale outlets carry the Valero, Diamond Shamrock, Shamrock and Beacon brands in the United States and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland. Valero is a Fortune 500 company based in San Antonio. Please visit www.valero.com for more information.
More about OpenStore®
OpenStore® by GasBuddy is a powerful solution that increases customer loyalty by providing much needed two-way communication between c-store owners and customers using leading-edge web technologies and custom branded mobile applications. The OpenStore® dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns all from one single location. OpenStore® makes a brand and a convenience store stronger and more aligned with social media in a new fashioned way, by gaining loyalty from customers in an old fashioned way.