The Valero Texas Open has engaged Greg Norman Production Company, a subsidiary of Great White Shark Enterprises, to oversee management of the annual PGA TOUR event.
“With the help of the Greg Norman Production Company and the PGA TOUR, our goal is to take the Valero Texas Open to a whole new level and significantly enhance the experience for our fans, our sponsors, the thousands of volunteers who make it all happen, the PGA TOUR players, and the hundreds of charities that benefit from this event,” said Joe Gorder, Executive Vice President and Chief Operating Officer at Valero Energy Corporation, the Valero Texas Open’s title sponsor.
GNPC has appointed Larson Segerdahl, who has served as the Tournament Director for the PGA TOUR’s Mayakoba Golf Classic in Riviera Maya, Mexico since the event’s inception in 2007, to oversee the Valero Texas Open and its staff from its San Antonio office. GNPC, which manages the Mayakoba Golf Classic as well as the Franklin Templeton Shootout in Naples, Fla., will quickly begin preparing for the 2013 Valero Texas Open, which takes place from April 1-7, 2013 at the TPC San Antonio and JW Marriott San Antonio Hill Country Resort & Spa.
As GNPC assumes oversight of the Valero Texas Open, Golf San Antonio, which had organized previous tournaments, will realign to promote amateur golf in San Antonio and support the local chapter of The First Tee, an international youth development organization introducing the game of golf and its values to young people. Golf San Antonio employees whose duties concentrated on the Valero Texas Open will join GNPC.
The management agreement ensures that World Golf Hall of Fame member Greg Norman will have a presence with the event contested on the TPC San Antonio’s AT&T Oaks Course, which he designed.
“My team and I feel privileged to have been selected to oversee and operate the Valero Texas Open,” Norman said. “The event has a rich and storied tradition on the PGA TOUR, and in terms of charitable impact, no TOUR event is bigger. We look forward to collaborating with Valero as we build on the strong foundation of the Valero Texas Open and begin this next chapter in the event’s history.”
The tournament has been played in San Antonio since 1922, and since Valero became the title sponsor in 2002, the tournament has become the annual leader in charitable fundraising among PGA TOUR events. The 2012 Valero Texas Open, won by Ben Curtis, together with the Valero Texas Open Benefit for Children Golf Classic contributed $9 million to charities. In the 11 years that Valero has been the tournament’s title sponsor, more than $71.5 million has been donated to charities. Earlier this year, Valero announced it would extend its title sponsorship through the 2018 tournament.