Branded Distributors & Dealers

Getting Started
Valero Brand Requirements
Contact Branded Sales


​Benefits of the Valero Brand

  • Fresh, new high-quality brand image
  • Part of a growing national network of stores
  • Brand conversion paid by Valero for qualifying sites
  • Secure supply of TOP TIER certified fuels with competitive pricing
  • Participation in Valero’s Commercial and Fleet Services programs
  • Participation in our many value-added programs, including:
    • Commitment to Excellence Mystery Shop Program
    • Valero eSource online convenience store supply, equipment and Valero image maintenance shopping site
    • Network connectivity and POS System programs

Visibility Through Advertising

  • High-impact brand advertising via television, radio, social and digital media, POP signage and sports sponsorships
  • Coordinated brand/image materials for your canopy, dispensers and storefront
  • Valero Coming Soon and Grand Opening support
  • Brand recognition through name events like the Valero Texas Open and the Valero Alamo Bowl

Credit Card Program Benefits

  • Acceptance of Valero’s no fee, proprietary credit card and gift card as well as bank and travel cards
  • Personalized 24-hour support from Valero’s own Payment Service Center
  • Credit card marketing support such as signage promotions, pre-screened mailings and various application methods